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Re: McDonald's new Australian blend?

On Wed, 26 Mar 2008 17:45:01 -0700 (PDT), anthony
<anthonyjhcnospam@netscape.net> wrote:

>A frightening new television commercial campaign here in  Australia
>announces a new coffee blend at McDonald's.
>The commercial proudly proclaims this new blend as being all-Arabica
>coffee.
>Begs the question .. what was it before?

McDonalds made a major turnaround in its U.S. business by switching to
higher quality coffees two years ago. Green Mountain, Gavina and S&D
are some of its regional U.S. suppliers. McD's encroachment on
Starbucks' turf was a major factor in Starbucks' new move to upgrade
its brewed coffee.

McD is obviously now taking its lessons to Australia.

Marshall

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