How Starbucks' growth destroyed brand value
Von: Dave U. Random (anonymous@anonymitaet-im-inter.net) [Profil]
Datum: 12.07.2008 00:32
Message-ID: <c7a4d0a2a1bfeeaed187d2b101f706c7@anonymitaet-im-inter.net>
Newsgroup: rec.food.drink.coffee alt.food.coffee alt.coffee
Datum: 12.07.2008 00:32
Message-ID: <c7a4d0a2a1bfeeaed187d2b101f706c7@anonymitaet-im-inter.net>
Newsgroup: rec.food.drink.coffee alt.food.coffee alt.coffee
"Founder and CEO Howard Schultz had a great concept, and it worked for a while. But too many new stores and diverse products changed the experience..." Harvard Business Publishing: http://easyurl.net/6c028[ Auf dieses Posting antworten ]