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Re: Business cards idea needed

Von: inez (nezmyth@or.fact) [Profil]
Datum: 05.04.2008 23:27
Message-ID: <q9SJj.53182$097.17742@newsfe21.lga>
Newsgroup: alt.graphics.illustrator
A few more pages of the awe inspiring type here: http://tinyurl.com/4x73nr

Some are duplicate examples, but the thing is opening the designers mind
to possibilities. Then the designer must "tame" his/her mind and create
with purpose. The main thing to accomplish is representing your
business, what you stand for and offer, to it's prospective audience.
Define your business and your audience in your mind, decide what you
want to communicate, then imagine ways to visually and textually state
your message to your audience. Typography, shape, color and texture can
all be integral parts of design, not just visually, by psychologically
and physiologically. However, it's also easy to over think things and
the talent of your designer may come from their intuitive sense guided
by knowledge.

These examples can give you ideas, but they won't teach you what is
behind the design. You may figure out how they were produced, but be
lacking the all important "why." Being cool is nice, but being effective
is everything. Your chosen designer should know how to create an
effective, appropriate design that fits within your budget. You need to
be able to communicate easily with your designer, to express yourself
and be heard, and to listen and understand. After all, you could
possibly create a card that is marvelous, but that screams expensive
extravagance to a prospect base who's looking for someone inexpensive
and efficient. Never discount simple elegance or the power of a few well
chosen words.

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